W ith their lakes shrinking, Minnehaha Creek a dry gravel bed in places, and gardens and trees starting to show stress, urban residents might have looked thirstily on the nearly 5 inches of rain that fell in the Brainerd-Mille Lacs area Tuesday.

I'm not sure what percentage of real estate professionals are blogging, but it is a reasonable expectation that 90+% of their blogs are not effective at generating leads. Likewise,...